Abbreviation of operation: E-BUSINESS SERŠEN TRANSPORT D.O.O.

The company Seršen Transport d.o.o. successfully applied for the Public tender for the establishment or upgrade of electronic commerce in SMEs in the period 2019-2022 “E-POSLOVANJE 2019-2022”

Description of the operation

As part of the operation, co-financed by an EU grant, the following measures were taken to improve the company’s competitiveness in foreign markets:

  • Electronic exchange between partners.
  • Digitization of appearances at fairs.
  • Websites for foreign markets.
  • Product sales video.
  • Competence building – training.


Purpose and objectives of the operation

The purpose of the tender is to support SMEs by co-financing the eligible costs of setting up or upgrading e-commerce, which can easily enter global value chains and new markets, increase the international competitiveness of their business, improve and accelerate interaction with business partners abroad. they send and collect information more efficiently and improve relationships throughout the chain.

The purpose of the operation was to improve the competitiveness and visibility of the company Seršen transport d.o.o. through modern electronic presence in foreign markets and providing electronic support to partners in foreign markets.

The aim of the operation was to improve the company’s digital presence through a multilingual website with a uniquely designed image and showrooms, provide content for these portals – especially product-sales video, establish electronic data exchange with customers, and train employees to use new approaches, understanding value creation through Industry 4.0 in foreign business, and marketing with the help of modern e-tools.

Financial support

The operation is partly funded by the EU, from the European Regional Development Fund. The operation is implemented within the Operational Program for the Implementation of European Cohesion Policy in the period 2014-2020. The total value of the operation is EUR 52,216.00, and co-financing amounts to EUR 29,960.00.

Results of the operation

With the help of the operation, we comprehensively upgraded the e-commerce of the company Seršen Transport d.o.o. and take a step forward in the field of e-support to our customers and subscribers. In the current context of the Covid-19 pandemic, this kind of support is even more important. The new website in several languages ​​has a new unique desing. Digital Showrooms have been set up where our existing and potential customers can access presentations, videos and other materials.

By implementing measures within the operation, the company comprehensively supported and upgraded existing business processes and IT infrastructure by introducing various information technologies (e-document exchange, multilingual website, digitization of appearances at fairs, video presentations) and thus maintained a competitive advantage in the digital economy. The introduction of e-commerce will enable the company to accelerate the provision of services and sales and to connect directly with customers.

The aim of the introduction of e-commerce is primarily to strengthen cooperation with customers from abroad. Above all, we raised our competencies through complex training and trained our employees to use new tools and approaches, also from the point of view of Industry 4.0.

You can read more about grants and EU funds at

The investment is co-financed by the Republic of Slovenia and the European Union from the European Regional Development Fund.

Evropski sklad za regionalni razvoj